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Should you hire a Social Media Influencer for your brand?

Influencer marketing is not a new concept, this has been used in the United States and different parts of the world, but it is only just recently that it has started catching up in the Philippines.

Influencer marketing is a process of connecting with influential people on social media to present a certain brand. Influencer marketing is about tapping into famous social media users and converting them to brand endorsers. Continue reading →

Video Marketing in the Philippines

Video Marketing is now trending! Customers, no matter what part of the world they are in, today, are no longer patient. The fast-paced life and distribution of information has made people selective. If they do not like the content that they see within just a few seconds of seeing it, you will be sure that they will just pass it on and move to the next content. Continue reading →

Twitter is not yet Dead

Contrary to some predictions, Twitter is not yet dead. In fact, it remains one of the fastest ways to connect with people and establish a global brand worldwide.

Executive Digital Marketing makes effective use of Twitter Marketing campaigns to engage our clients. Here are some basic guide tips on how to maximize your Twitter social media presence. Continue reading →

Why do you need a Professional Website?

There are a lot of free website platforms nowadays and a lot of people are tempted to use this service. But free services always have its downside. When you simply establish a free website and a free blog, this means that you will not be indexed by Google and taken seriously. Having no professional website also means you are not going to be taken seriously by big brands. Continue reading →

Why do you need Video Marketing on Social Media Strategy?

Adidas one of the major shoe brands in the world is now completely switching to digital marketing. They understand that a great shift has happened and most PR and advertising will now happen online.

According to statistics that was released by Syndacast, almost 74% of internet traffic in 2017 will be on video. More and more people have short attention span, and while it is true that people still love reading and looking at photos, one sure way to get their attention is to provide good story telling. Continue reading →